The rise of Donald Trump like some grotesque balloon in the Thanksgiving Parade and the rise of Pauline Hanson from
the grave like some political zombie have a lot to do with words. In particular
they have a lot to do with the power of spoken words as opposed to written
words.
Written words have shaped the modern world. Prior to
Gutenberg, books existed but they were expensive and accessible only to a small
section of society. The printing press made books available to almost everyone.
This not only changed the way information flowed, it even changed the way
people thought.
Prior to printing, ideas were communicated primarily by
speech – the priest preached from the pulpit, the master instructed the
apprentice, the mayor made public announcements in the village square. Speech
had one overriding virtue: it was public. One person can communicate to many
people at once: a congregation, a brigade, a classroom, even a large crowd if a PA system is available.
In other ways it is, however, limited. Firstly by time. People usually cannot listen
to someone talking for more than a couple of hours as anyone who has endured a
Speech Night knows. And informal verbal communication, such as the conversations people have in a bar or at a barbecue, is even more
limited. These discussions generally consist of short blocks of speech delivered alternately
by the participants, often hastily when the topic is
controversial. Also, no one has
editorial control over a conversation and the discussion can quickly veer off
into other topics as new ideas are introduced.
Books, on the other hand, are not time limited. While a lecture
or a speech may last an hour, reading a book can take twenty hours or fifty
hours. Also, books are carefully prepared and constructed. The author has
control and the flow of ideas is not interrupted. Thus a book can communicate more
complex and extensive ideas than a speaker and those ideas can be enhanced by
references, quotations, footnotes and illustrations. Most significantly, reading
is a silent activity making it a private communication between the author and
the reader.
Books thus brought about two major changes to the world.
Firstly, reading created the notion of the personal
intellect. One of the strengths of communicating through speech is that
everyone gets the same message which is important if there is something
everyone needs to know. But it can also however be seen as a limitation, even a
form of oppression. With the advent of books, rather than being educated,
instructed and informed en masse, individuals
could assemble their own library of books and develop their own views of the
world. And because books contain more complex ideas and more information than
spoken language, an intellect formed by reading is more sophisticated and
better informed than one shaped solely by weekly sermons at the church and local
gossip. The advent of books not only gave individuals the ability
to develop their own personal intellects, it was perhaps the first time that the whole idea of a person having their own view of the world was realised.
(It has also been surmised that reading books was
the first private and independent activity that women ever experienced.)
Of course books can include ideas that contradict the prevailing
beliefs in the community which is why the Nazis were quick to burn books,
knowing they could might cause people to doubt or question the propaganda blaring from the loudspeakers
of the Third Reich. But despite bannings and burnings, books continued to
be read and gradually eroded the old Medieval culture which was based mainly on
verbal communication.
Reading however did not just change the channels and sources
of information: it changed the way people thought. Speech is delivered in relatively
short sentences that are most devoid of qualifications, exceptions and caveats.
A mind formed by solely by speech tends to have simplistic concepts that are regarded as
immutable “facts”. Written language, however, with its toolkit of adjectival,
adverbial and conditional clauses, complex sentence structure, capacity to
cross-reference and pursue the implications of arguments and hypotheses, and ability
to lay out discussions two-dimensionally rather than in a simple linear narrative,
awakens the reader to the complexity of ideas, the interdependence of concepts
and ultimately the tentative and ongoing nature of all intellectual inquiry.
Books, unless they are specifically designed not to, smash certainty and with
it, prejudice.
The second thing that books did was to create the middle
class. From the 16th century onwards, the main feature that
distinguished the lower class from the middle class was the ownership of books.
The middle class was, essentially, the class that could read, a definition which
still holds theoretically today. “White collar” citizens (a classification that did not exist
before the invention of books) may earn less than tradespeople, mine workers or
construction labourers but being able to read and write extended slabs of text (i.e. get a college degree)
defines them as being members of a higher class.
So, more than any other thing, books and the literate,
educated middle class that read them created the modern world. The concept of the personal intellect led inevitably to the notion of having a personal and private relationship with God, i.e. Protestantism and writing and publishing over time led to science, economics, political theory and
eventually democracy.
Which brings us to Trump and Hanson.
While reading and writing created our world, politicians (or
should we say, wise politicians) know that not everyone reads and especially, not
everyone reads history, economics or political texts. In fact, very few people
read “serious” literature at all. The way to the electorate’s heart is still via spoken language and that must be language that is understood
by the majority of people. We still remember people, even educated people,
recoiling at Kevin Rudd’s tendency to descend into bureaucratic gobbledygook
with such terms as “programmatic specificity.” No one likes a smart-arse.
In contrast, the political power of
politicians such as Churchill, Roosevelt, Menzies and Obama lay in their
ability to communicate important ideas in language that was understandable yet powerful. But those speakers might be regarded as assuming some basic
level of literacy and readership among the population. Churchill, Roosevelt and
Menzies were certainly speaking to a population that read.
When those politicians spoke, they spoke a language that was informed by written
language. They formed sentences such as you might construct on a page – simpler
and shorter indeed – but containing elements of imagery, carefully chosen words
and rhythms such as you might find in written text.
But what of a world where communication and entertainment is
dominated by movies, television, radio and the Internet? What of a world where
people get their news, as has been claimed, from Facebook and politicians are
interviewed on morning television shows? The Internet is not, in general, a haven
for carefully constructed prose. Indeed, the most widely used forum for
political discussion on the Internet, Twitter, specifically disallows any
serious comment by limiting all communications to 140 characters!! I can’t put enough exclamation points after
that sentence. That is not just a
limitation on comment size, it is a limitation on THOUGHT. And this is a
channel that is used by Donald Trump and which all politicians are being urged
by their minders to master.
And that brings us to Hanson. People will say
they agree with Hanson’s policies but they not really policies at all.
They are really just the sort of things people say in pubs collected and presented as a
political manifesto. Hanson doesn’t even (and this is her strength) even bother
to re-word these comments into formal political language: she expresses them in
pretty much the same words as they are when uttered around the barbecue.
Similarly, Trump has stolen a considerable number of
Republican voters away from the main party by expressing ideas in terms that
are essentially non-literate. He speaks in short simple sentences devoid of any
complicating dependent clauses: “I will build a wall. And I will get Mexico to
pay for it.” No qualifications, amplifications or explanations. Now in office, Trump
continues to make these utterances such as “We are going to tax imports from
Mexico.” without any further information of how such a taxation scheme might
work. And this seems to have resonated
with a considerable number of American voters who see Trump as a good straight,
plain speaking antidote to the “political elites” (readers) which Hillary Clinton
unfortunately came to represent.
And so we have perhaps returned to a pre-Gutenberg world.
The middle class is no longer defined by the number of books they own but by
the type of coffee they drink (quarter-strength soy latte with Fair Trade
beans), the Prius they drive (I’m saving the environment – no you're not), the width of their flat screen TV (all the better to watch
Married At First Sight) and the fact they voted for a black president in 2008
(but not so much in 2012). In a world where even educated Americans speak in clichés,
wear slogans on their t-shirts, post sampler-type homilies on Facebook, go on endlessly
and narcissistically about loving yourself and living your dream, where emojis replace
long complicated blocks of text such as “Love you”, perhaps Trump is actually right
when he says he has “the best words”.